Admins are regularly asked to fix or increase user adoption in Salesforce, but that’s easier said than done. Translating the user adoption dashboard into action seems nearly impossible! But adoption is simply behavioral change, which can be taught. In this session, you’ll learn basic behavior modification techniques used by marketers, designers, and architects to drive specific user behavior. Together, we’ll look at real-world examples of these techniques, and translate those examples to Salesforce. You’ll be thoroughly entertained and excited to implement these easy changes in your org!